Sales force acts as a magnet to the customer service and the way to keep them organized.

We create an environment to complete opportunities enhance the capability and innovate new business models.


Learning Objectives After completing this unit, you’ll be able to: .

  •   Explain how to set meaningful and specific goals.
  •   Define the objectives for your mobile strategy.
  •   Develop success metrics for your objectives.

Set Your Destination

Here’s the thing about a journey: If you don’t know where you’re going, you’ll have a heck of a time trying to get there. So now is the time to choose a destination! When crafting a mobile strategy, it’s critical to set goals and objectives so that your mobile initiatives provide value to your organization. In this unit, we dive into the first component of mobile strategy: business value.

Choose the Right Goals

Many mobile projects fail because organizations don’t take the time to align their mobile strategy with actual business objectives. But you can be even more specific than that, can’t you? From a general value statement like “increase revenue,” you can drill down to objectives such as “increase new leads from existing customers” or “increase customer satisfaction.”

Define Your Objectives

It probably goes without saying that you need access to your company’s overall business strategy in order to define objectives. That’s why your mobile vision is typically formulated by a mobile steering group: a small team of key stakeholders who are responsible for business outcomes and understand the holistic customer and employee experience.